by Alesia Benedict, CPRW, JCTC
Competition for job openings continues to be fierce. But you can set yourself apart by smartly displaying your strengths, specialized training, and accomplishments to beat out the competition! Use the ideas below to develop your plan to showcase your strengths.
Flaunt Professional Development Activities
Perhaps you aced the latest company training session, or sought out additional educational activities on your own. Maybe a graduate project translated into thousands in savings or local exposure for the company. Flaunt those accomplishments in your resume and cover letter to set you apart from other candidates who lack such initiative.
Highlight Certifications
Certifications, licensure, and train-the-trainer experiences are uncommon accomplishments typically reserved for high-performance staff. Simply listing certifications and licensure raises your background above the competition because the additional effort required to achieve professional standards is well known and recognized as well beyond most candidates. Likewise, being singled out to train trainers is another example of high-level performance.
Review Customer Satisfaction Ratings
Customer satisfaction ratings are gathered in many different fields, from sales to healthcare. Course and training evaluations are another form of customer satisfaction surveys. If your company doesn’t use any kind of satisfaction ratings, look at this measurement from the opposite side – reduction of consumer complaints. Outstanding customer service across internal and external divisions is a highly valued skill.
Applaud Your Own Accomplishments
Review your experience in terms of traditional achievements such as exceeding quotas, but also highlight teamwork awards and yes, even employee-of-the-month kudos! The key is to include details about your performance that set the foundation for those awards, presenting accomplishments in terms of value for the employer. For example, what did you do that others did not? What happened as a result of your performance, idea, or strong customer relationships? List positive outcomes across all levels, for example:
• Increased morale
• Higher profit margins
• Streamlined procedures
• Fewer absentee days
Outline Technological Innovations
Did you re-vamp a website to increase traffic and sales? How about automating manual records with a spreadsheet program? You may consider these routine activities, but such accomplishments definitely distinguish you from the crowd!
Explain Team Contributions
Did you make the boss look good? In what ways did you anticipate a change that allowed your manager to come out on top? What projects, programs, or initiatives did you manage? What trends did you forecast? In what collaborative projects did you participate? Examples may include:
• Spearheading highest earning United Way Campaign in company history
• Garnering community support for employee recognition event
• Identifying new B2B partnerships
Show Your Career Progression
Do your resume, LinkedIn profile, and personal website tell the story of increasing responsibility throughout varied positions? Think of your business card and resume as promotional pieces for your personal brand. What do these say about you? Do they invite the reader to engage with you and learn more about your career progression?
Avoid Negative Distinction
Even though distinguishing yourself from the tight competition is a plus, you also have to be conscious of how you will be perceived. You don’t want to set yourself apart in a negative way. Photos of yourself, brightly colored paper, and unusual or colored fonts are all examples of how you may damage your personal image rather than strengthen it.
Think about the image you want to present to impress hiring managers and showcase your strengths. All the aspects discussed above contribute to the employer’s first impression of you. When that impression is positive, they absolutely want to learn more about you. A polished resume will stop the hiring manager from sifting through the endless pile of candidates and call you! Showcase your accomplishments and distinguish yourself from the competition to impress hiring managers and land that new job.